Consumer Innovativeness and Behavioral Intentions Towards Pop-up Retail
Date
2008-01-01
Authors
Major Professor
Advisor
Committee Member
Journal Title
Journal ISSN
Volume Title
Publisher
Authors
Person
Fiore, Ann
University Professor
Research Projects
Organizational Units
Organizational Unit
Journal Issue
Is Version Of
Versions
Series
Department
Apparel, Events and Hospitality Management
Abstract
This study examines if individual differences in consumer innovativeness influence attitudes and behavioral intentions towards pop-up retail through intervening factors of market mavenism, shopping enjoyment, and beliefs about pop-up retail.
Comments
This proceeding is from the 65th Annual Conference of the International Textile and Apparel Association (2008): pp. 1-3. Posted with permission.
Description
Keywords
Citation
DOI
Source
Keywords
Copyright
Tue Jan 01 00:00:00 UTC 2008