Implementing online personalized social comparison nudges in a web-enabled coaching system

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2019_BrownMG_Manu__IMPLEMENTING_ONLINE.pdf (443.14 KB)
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2019-10-01
Authors
Brown, Michael
Schiltz, James
Derry, Holly
Holman, Caitlin
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Brown, Michael
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School of Education
Abstract

Descriptive norm and opinion leader nudges were tested using a randomized control trial.

Opinion leader nudges have more impact than normative nudges, albeit marginally.

Students with low levels of grade importance responded positively to multiple nudges.

The same group of students who received multiple nudges also ended the course with higher grades.
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This accepted article is published as Brown, M., Schlitz, J., Derry, H., Holman, C. (2019). Implementing online personalized social comparison nudging in a web-enabled coaching system. Internet and Higher Education. 43; 100691. Doi: 10.1016/j.iheduc.2019.100691. Posted with permission.

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http://doi.org/10.1016/j.iheduc.2019.100691
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https://dr.lib.iastate.edu/handle/20.500.12876/22852
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Curriculum and Instruction
Educational Assessment, Evaluation, and Research
Educational Leadership
Social and Philosophical Foundations of Education
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Tue Jan 01 00:00:00 UTC 2019
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