Consumer-Centered Extension Education Website Increases Usage
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2012-10-01
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Francis, Sarah
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Food Science and Human NutritionExtension and Outreach
Abstract
Concern about young families' ability to cope with rising food prices resulted in creating Spend Smart. Eat Smart (SSES), a website focused on budgetfriendly nutrition information for limited resource audiences (LRA). SSES was redesigned using LRAs needs and preferences to increase use by LRAs. SSES usage increased after it was revised to incorporate interactivity and more consumerfriendly design elements.
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This article is published as Francis, S.L., Martin, P., Taylor, K. Consumer centered Extension education website increases usage. Journal of Extension (online), 50(5), Article 5TOT2. Posted with permission.
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Sun Jan 01 00:00:00 UTC 2012