Exploring the Motivations and Decision-Making of Sustainable Apparel Entrepreneurs
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The first national meeting of textile and clothing professors took place in Madison, Wisconsin in June 1959. With a mission to advance excellence in education, scholarship and innovation, and their global applications, the International Textile and Apparel Association (ITAA) is a professional and educational association of scholars, educators, and students in the textile, apparel, and merchandising disciplines in higher education.
This site provides free, public access to the ITAA annual conference proceedings beginning in 2015. Previous proceedings can be found by following the "Additional ITAA Proceedings" link on the left sidebar of this page.
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Although the topic of sustainability has been studied extensively, only a few studies exist which examine sustainable apparel entrepreneurs (e.g., Desai, Nassar, & Chertow, 2012; Gam, Cao, Farr, & Heine, 2009; Ho & Choi, 2012; Niinimaki & Hassi, 2011) and none that specifically examine sustainability as a key factor within their business models. In light of these gaps and the increased research interest in the topic of sustainability, the two-fold purpose of this study was to explore the motivations and decision-making of sustainable apparel entrepreneurs and to consider the role of sustainability within their business models.