A New Approach to Time in Fashion
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The first national meeting of textile and clothing professors took place in Madison, Wisconsin in June 1959. With a mission to advance excellence in education, scholarship and innovation, and their global applications, the International Textile and Apparel Association (ITAA) is a professional and educational association of scholars, educators, and students in the textile, apparel, and merchandising disciplines in higher education.
This site provides free, public access to the ITAA annual conference proceedings beginning in 2015. Previous proceedings can be found by following the "Additional ITAA Proceedings" link on the left sidebar of this page.
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Abstract
Time, as traditionally understood and utilized in the fashion industry has become irrelevant due to changes in technology. The internet and many technical applications have compressed time and made seasonal or trend markers obsolete. Increasingly fashion faces issues of being inefficient and not cost effective. How might the industry adapt to this new conception of time to become more efficient, less wasteful and create a product that has greater value? How can changes in perceptions of time change the style narrative that designers use to connect to their customers?