Depicting Thin, Average, and Plus Size Models in Fashion Advertisements: Exploring Social Comparisons, Body Image Satisfaction, Purchase Intentions, and Memory
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The first national meeting of textile and clothing professors took place in Madison, Wisconsin in June 1959. With a mission to advance excellence in education, scholarship and innovation, and their global applications, the International Textile and Apparel Association (ITAA) is a professional and educational association of scholars, educators, and students in the textile, apparel, and merchandising disciplines in higher education.
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The aim of this experiment was to investigate how fashion advertisements containing traditionally thin, average, and plus size fashion models influence consumers' body image satisfaction, social comparisons, purchase intentions, and memory of the models.