The goal of this dissertation is oriented to study the motivation of minorities to adopt and learn new, innovative technologies. The primary research question: is there some reason the African-American experience is driving certain sub-groups of the population to the wrong side of the digital divide? To examine this, I introduce ethnic identity as a moderating variable to a leftward extended technology acceptance model (TAM). Additionally, both components of the classic TAM (ease of use and usefulness) are divided into two antecedents: (1) ease of use - (a) trait efficacy and (b) state efficacy and (2) usefulness (completely replaced by) - (a) symbolic utility and (b) functional utility. State efficacy has a significant relationship to both ease of use as well as intent to use. Functional utility has a significant relationship to intent to use. Ethnic-Identity and its intensity does have a moderating effect to a more parsimonious model (were significant paths are compared for invariance.