The purpose of this qualitative study was to identify and analyze themes related to the perceptions of high school guidance counselors regarding family and consumer sciences (FCS) courses to understand their potential influence on students. Utilizing a descriptive case study approach, the researcher interviewed eight guidance counselors from eastern Iowa to determine their perceptions and understandings of FCS programs.;The data analysis indicated these guidance counselors assume many duties and responsibilities in their roles assisting secondary level students in reaching academic, career, and personal/social goals. Although the findings revealed guidance counselors have limited knowledge of the practice settings and opportunities available in FCS, guidance counselors are supportive of and believe in the value of FCS programming.;With the continued shortage of FCS education instructors it is imperative to consider the role of the high school guidance counselor in influencing the career choices of students in FCS programs. This researcher encouraged local FCS instructors to be vigilant in providing guidance counselors with information and understanding necessary to accurately present FCS careers as a possible career choice to students; to encourage guidance counselors to promote FCS courses, educational opportunities, and career opportunities; to be themselves current on FCS information; and to utilize marketing strategies to educate counselors, students, and the community about the programs offered through FCS Education.