Assessing the Challenges and Opportunities for Small and Medium Enterprises (SMEs) in the Vietnamese Apparel Retail Market
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The first national meeting of textile and clothing professors took place in Madison, Wisconsin in June 1959. With a mission to advance excellence in education, scholarship and innovation, and their global applications, the International Textile and Apparel Association (ITAA) is a professional and educational association of scholars, educators, and students in the textile, apparel, and merchandising disciplines in higher education.
This site provides free, public access to the ITAA annual conference proceedings beginning in 2015. Previous proceedings can be found by following the "Additional ITAA Proceedings" link on the left sidebar of this page.
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Abstract
Since the Vietnamese government implemented an economic renovation policy in 1986, small and medium enterprises (SMEs) have tremendously contributed to a rapid growth in the country's economy. Although SMEs play an important role in Vietnam's apparel retail market, relatively little is known about Vietnam's apparel retailing market environment and domestic Vietnamese apparel retailers' dynamic business performance in the marketplace. Therefore, the present study aimed to extend an understanding of the competitive advantages of domestic Vietnamese small-sized apparel retail firms and examine their growth potential in Vietnam's apparel retail marketplace.