The purpose of this study is to explore the ways that a classically-conceived ethos is enacted in the visual design elements of Web sites. A review of scholarship in classical ethos and design, specifically on the Web, indicates that the presence of classical rhetoric is still strong even in modern modes of communication such as Web sites. Two Web sites are analyzed for their use of ethos as identified by Kostelnick and Roberts. This study seeks to understand how classical ethos is present in the designs of professional communicators, with the hope of understanding how classical rhetoric might continue to be emphasized in professional communication and composition pedagogy.