Young Consumer's Sustainability Knowledge and Concerns about Sustainable Clothing: A Perspective from Chinese Post-90s' College Students
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The first national meeting of textile and clothing professors took place in Madison, Wisconsin in June 1959. With a mission to advance excellence in education, scholarship and innovation, and their global applications, the International Textile and Apparel Association (ITAA) is a professional and educational association of scholars, educators, and students in the textile, apparel, and merchandising disciplines in higher education.
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Abstract
This study aims to fill the literature gap by examining Chinese post-90s' college students' perceptions of sustainable clothing. Specifically, drawing on the theoretical work of theory of reasoned action (Ajzen & Fishbein, 1980) and apparel sustainability perspective (Dickson, 2010), we investigated how Chinese college student's sustainability knowledge and their concerns about sustainable apparel impact their attitude.