Alternative structures for typographic design based on dance forms

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2003-01-01
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Hoffmann, Alma
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Graphic Design
The Graphic Design Program at Iowa State University offers the professional Bachelor of Fine Arts in Graphic Design degree. The BFA degree in Graphic Design from Iowa State provides the foundation for a career in the visual communication profession. The undergraduate program prepares students for immediate entry into design practice as well as continued personal and creative growth. The program also offers Master of Arts (MA) degrees in Graphic Design and Environmental Graphic Design, and a Master of Fine Arts (MFA) in Graphic Design.
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This thesis explores dance forms as an alternative structure for typographic design. Dance and typography are both types of visual communication, and they share common design principles, such as form and counter-form relationships. Dance creates interesting forms in space through the dancers' bodies in motion. Thus, dance offers the possibility of interesting and unusual use of space on paper for typographic design. In addition, typography, although mainly a two-dimensional application, also offers interesting form and counter-form relationships that can strengthen structural dance forms. Typographic variables such as size, weight, form, and counter-form found in letters, words, sentences, and paragraphs may add to dance structures emphasis for form and communication.

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Wed Jan 01 00:00:00 UTC 2003