Effect of fashion industry media on consumers attitudes and values for social responsibility.
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The first national meeting of textile and clothing professors took place in Madison, Wisconsin in June 1959. With a mission to advance excellence in education, scholarship and innovation, and their global applications, the International Textile and Apparel Association (ITAA) is a professional and educational association of scholars, educators, and students in the textile, apparel, and merchandising disciplines in higher education.
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Abstract
Positive images of the U.S. apparel manufacturing industry led to lower perceived effectiveness scores in consumers (Dickson, 2000). However, recently there has been a rise in media content exposing the global manufacturing practices of major apparel and retail companies. Some of these resources are accurate whereas many of them are sensationalized for viewership. Therefore, the purpose of this pilot study is to examine the impact of viewing apparel manufacturing media on social responsibility beliefs of consumers. Eight variables were identified to assess social responsibility beliefs: knowledge, concern, the responsibility of prevention, possible solutions, foreign issues, suspicion of business intention, altruism, and perceived effectiveness.