Exploring the Meaning of the Pussyhat
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The first national meeting of textile and clothing professors took place in Madison, Wisconsin in June 1959. With a mission to advance excellence in education, scholarship and innovation, and their global applications, the International Textile and Apparel Association (ITAA) is a professional and educational association of scholars, educators, and students in the textile, apparel, and merchandising disciplines in higher education.
This site provides free, public access to the ITAA annual conference proceedings beginning in 2015. Previous proceedings can be found by following the "Additional ITAA Proceedings" link on the left sidebar of this page.
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Abstract
The pussyhat was a widely recognized and enduring symbol for the Women's Marches held on January 21, 2017 in Washington, D.C. and around the world. In this qualitative study, 187 women who marched were surveyed. Their voices described their hats, portrayed the ways they obtained their hats, and explained the meanings the hats, and illustrated how the act of wearing the hats empowered and unified them. The applicability of symbolic interaction theory was confirmed through identification of in vivo codes and resulting emergent themes that document and describe the shared symbolic meanings associated with the pussyhats.