Visual Characterizations of “Gowns by Adrian”:
Documentation of the Costume Design Aesthetic of Gilbert Adrian, 1928-1941
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The first national meeting of textile and clothing professors took place in Madison, Wisconsin in June 1959. With a mission to advance excellence in education, scholarship and innovation, and their global applications, the International Textile and Apparel Association (ITAA) is a professional and educational association of scholars, educators, and students in the textile, apparel, and merchandising disciplines in higher education.
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Abstract
Gilbert Adrian was one of the many American fashion designers who came to prominence during World War II. Adrian took this opportunity to assert a distinctive American style, which represented the unique qualities and practical needs of American women. Adrian designs were often referred to in the media as “The American Look.” This look was based on a broad-shouldered silhouette often employed by the designer. He is credited with originating and popularizing this broad-shouldered silhouette, a.k.a. the “coat hanger” silhouette.