An Application of Web 3.0:
Positive WOM for Mobile Location-Based Apparel Shopping Services Usage
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The first national meeting of textile and clothing professors took place in Madison, Wisconsin in June 1959. With a mission to advance excellence in education, scholarship and innovation, and their global applications, the International Textile and Apparel Association (ITAA) is a professional and educational association of scholars, educators, and students in the textile, apparel, and merchandising disciplines in higher education.
This site provides free, public access to the ITAA annual conference proceedings beginning in 2015. Previous proceedings can be found by following the "Additional ITAA Proceedings" link on the left sidebar of this page.
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Abstract
Web 3.0 is defined as the next paradigm shift of the Internet taking the best of web 2.0, including rich Internet applications and social media, and bringing them to mobile Internet devices and digital signage. Web 3.0 trends include a shift to outernet, location-based experiences, and the use of voice recognition in search applications (Buscemi & Marks, 2010). Mobile location-based services (LBS) offer shoppers reward opportunities when they physically visit stores or scan certain items.