Antecedents to Sales Associates Turnover in Apparel Retailing: Development of a Conceptual Model

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2013-01-01
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Noh, Mijeong
Johnson, Kim
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International Textile and Apparel Association (ITAA) Annual Conference Proceedings
Iowa State University Conferences and Symposia

The first national meeting of textile and clothing professors took place in Madison, Wisconsin in June 1959. With a mission to advance excellence in education, scholarship and innovation, and their global applications, the International Textile and Apparel Association (ITAA) is a professional and educational association of scholars, educators, and students in the textile, apparel, and merchandising disciplines in higher education.

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Retail managers are concerned with turnover as the cost associated with replacing lost employees is high. To replace a lost employee, you must recruit applicants, conduct interviews that pull current employees out of their regular work, and once a person is hired, invest in training and orientation. There is also the cost of lowered productivity during the time period when the untrained individual is learning the new job. Estimates of the price to replace a worker vary but a common estimate is upwards of twice an employee’s salary (“How to reduce”, 2013). Turnover can also damage morale among remaining employees. Bottom line is a high turnover rate eats into company profits.

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