Facebook Commerce Platform and Social Shopping for Apparel: Testing a Mowen’s 3M Model
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The first national meeting of textile and clothing professors took place in Madison, Wisconsin in June 1959. With a mission to advance excellence in education, scholarship and innovation, and their global applications, the International Textile and Apparel Association (ITAA) is a professional and educational association of scholars, educators, and students in the textile, apparel, and merchandising disciplines in higher education.
This site provides free, public access to the ITAA annual conference proceedings beginning in 2015. Previous proceedings can be found by following the "Additional ITAA Proceedings" link on the left sidebar of this page.
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Facebook commerce (F-commerce) refers to the buying and selling of goods or services through Facebook. From a marketer’s perspective, a Facebook storefront gives marketers an additional outlet to facilitate consumers spreading the word about the products they are interested in purchasing (O’Neill, 2009). From a consumer’s perspective, the social e-shopping applications allow consumers to search for products, share their opinions of those products with other Facebook users, post items on their wish lists, and ask their Facebook friends what they think before they make purchases (HyQuality media, 2011).