Job Expectations, Job Preference, and Learning Expectations of Apparel Merchandising and Design College Students

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2013-01-01
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Ma, Yoon Jin
Hahn, Kim
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International Textile and Apparel Association (ITAA) Annual Conference Proceedings
Iowa State University Conferences and Symposia

The first national meeting of textile and clothing professors took place in Madison, Wisconsin in June 1959. With a mission to advance excellence in education, scholarship and innovation, and their global applications, the International Textile and Apparel Association (ITAA) is a professional and educational association of scholars, educators, and students in the textile, apparel, and merchandising disciplines in higher education.

This site provides free, public access to the ITAA annual conference proceedings beginning in 2015. Previous proceedings can be found by following the "Additional ITAA Proceedings" link on the left sidebar of this page.

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The majority of current college students represent Gen Y (born between 1977 and 1992). The current workplace population includes 42% of Gen Yers, 31% of baby boomers, and 27% of Gen Xers; Gen Yers will make up 75% of the American workforce by 2025 (Treuren & Anderson, 2010). As they are just starting to impact the workplace, it is critical to understand the characteristics of Gen Y that might influence workplace environment.

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