Does the Clothing Industry Support Breastfeeding Modesty?: An Examination of Product Availability for Financially Vulnerable Mothers

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2013-01-01
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Park, MinJung
Rausch, Ela
Hoeke, Jennifer
Kim, Hye-Young
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International Textile and Apparel Association (ITAA) Annual Conference Proceedings
Iowa State University Conferences and Symposia

The first national meeting of textile and clothing professors took place in Madison, Wisconsin in June 1959. With a mission to advance excellence in education, scholarship and innovation, and their global applications, the International Textile and Apparel Association (ITAA) is a professional and educational association of scholars, educators, and students in the textile, apparel, and merchandising disciplines in higher education.

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Abstract

Breastfeeding is the best choice for the health of a mother and her baby. However, what constitutes appropriate breastfeeding behavior varies considerably from one culture to another. In American culture, modesty has been the most frequently cited public education barrier to breastfeeding (Moran, 1999). According to the U.S. Department of Health and Human Services (2013), many American women feel uncomfortable and immodest when they breastfeed in the presence of others.

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