Apparel Mass Customization: Barriers to Strategic Growth
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The first national meeting of textile and clothing professors took place in Madison, Wisconsin in June 1959. With a mission to advance excellence in education, scholarship and innovation, and their global applications, the International Textile and Apparel Association (ITAA) is a professional and educational association of scholars, educators, and students in the textile, apparel, and merchandising disciplines in higher education.
This site provides free, public access to the ITAA annual conference proceedings beginning in 2015. Previous proceedings can be found by following the "Additional ITAA Proceedings" link on the left sidebar of this page.
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Mass production (MP), Mass Customization (MC) and Fast Fashion (FF) compete in the market place today for the consumer’s purchase decision for apparel. MC is a concept where customer is given the opportunity to participate in the product decision process with regard to its design, fit, fabrication, color and features, in combination of one or many, before the product is purchased.