Framing Comparison of The Li Gang Incident and The Diaoyu Island Dispute between Social Networking Sites and Mainstream Media in China

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2011-01-01
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Han, Ying
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Raluca Cozma
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Greenlee School of Journalism and Communication
The Greenlee School of Journalism and Communication offers two majors: Advertising (instructing students in applied communication for work in business or industry), and Journalism and Mass Communication (instructing students in various aspects of news and information organizing, writing, editing, and presentation on various topics and in various platforms). The Department of Agricultural Journalism was formed in 1905 in the Division of Agriculture. In 1925 its name was changed to the Department of Technical Journalism. In 1969 its name changed to the Department of Journalism and Mass Communications; from 1969 to 1989 the department was directed by all four colleges, and in 1989 was placed under the direction of the College of Sciences and Humanities (later College of Liberal Arts and Sciences). In 1998 its name was changed to the Greenlee School of Journalism and Communication.
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Greenlee School of Journalism and Communication
Abstract

Social Networking Sites (SNSs) offer a unique platform to communicate based on real identity. Under the authoritarian regime in China, SNSs have become a tool to share and communicate alternative political information. This study seeks to identify the framing differences between SNSs and mainstream media by comparing the framing of two recent cases, the Li Gang incident as domestic news and the Diaoyu Island dispute as international news. The largest SNS based on real identity in China was selected to represent SNS websites, and People's Daily online was selected as the representative of mainstream media. Results show that frames used on Renren and People's Daily Online were different at large. Renren was overall more critical towards officials, and extremely positive in reporting powerless victims. Furthermore, Renren tended to present a one-sided story and questioned censorship and credibility of the mainstream media in China openly.

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Sat Jan 01 00:00:00 UTC 2011