Enhancing the effectiveness of case study pedagogy by clubbing complementary teaching strategies for better students learning
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2017-01-01
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Singh, Nripendra
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Center for the Integration of Research, Teaching and Learning
The Center for the Integration of Research, Teaching, and Learning (CIRTL)’s mission is to enhance excellence in undergraduate education through the development of a national faculty committed to implementing and advancing effective teaching practices for diverse learners as part of successful and varied professional careers. It was established with the intent of preparing future science, technology, engineering, and mathematics (STEM) faculty across the nation, to ultimately improve the STEM learning of all students, at every college and university, and thereby to increase the diversity in STEM fields and the STEM literacy of the nation. The three CIRTL core ideas are Evidence-based Teaching, Learning Communities, and Learning-through-Diversity.
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Graduate CollegeApparel, Events and Hospitality ManagementCenter for the Integration of Research, Teaching and Learning
Abstract
Case studies have been used for a long time in social science disciplines like business and marketing as an effective teaching tool. It promotes interaction/discussion, team work, and critical thinking in students. It is helpful in understanding application of the theoretical concepts by using problem solving approach. This study investigates the use of questioning on engaging students mind and critical thinking by using case method in a 300- level marketing course in place of lecture format. The results from this study will be helpful in understanding usefulness of questioning (asking specific questions) in students learning while using case method.