Publication Date



Apparel, Events and Hospitality Management


Case studies have been used for a long time in social science disciplines like business and marketing as an effective teaching tool. It promotes interaction/discussion, team work, and critical thinking in students. It is helpful in understanding application of the theoretical concepts by using problem solving approach. This study investigates the use of questioning on engaging students mind and critical thinking by using case method in a 300- level marketing course in place of lecture format. The results from this study will be helpful in understanding usefulness of questioning (asking specific questions) in students learning while using case method.