Degree Type

Creative Component

Semester of Graduation

Fall 2018


Apparel, Events and Hospitality Management

First Major Professor

Dr. Linda Niehm


Master of Science (MS)


Apparel Merchandising and Design


This creative component focuses on decision-making strategies, technique, and practices pertaining to store operations and information systems (IS) for a hypothetical, large, integrated women’s apparel retail firm. This paper has specific focuses in the Division of Labor on the retail level, Information and data flow from the retail level through to the supply chain, and the use of Management Information Systems (MIS) in managing the retail to front- and back-office operations, and flow of information. The paper begins with a business profile of the hypothetical firm and its industry, a streamline marketing and operational plan, and ends with a unified strategy set and suggestions for buying and planning.

Copyright Owner

Ashney Williams

File Format