Degree Type

Creative Component

Semester of Graduation

Spring 2019


Theses & dissertations (College of Business)

First Major Professor

Russell Laczniak


Master of Science (MS)


Interdisciplinary Graduate Studies


All organizations are unique in their individual goals and aspirations. However, often is the case that organizations within the same industry share perspectives and overarching themes regarding how they go about achieving their perspective goals. In my paper, I will be comparing two professional basketball organizations that from first glance have very little, if anything, in similar besides the fact that they are both professional basketball teams. Through my research and personal experiences, I aim to answer the question of whether or not two professional basketball organizations are more alike in their community engagement and involvement than we would assume based upon their differences in size, financials, and locations. I hope to show that while different in so many ways, the end goal of building a brand through community outreach is possible regardless of whether it is with a small town basketball organization in Germany or one of the biggest sports franchises in one of the biggest cities in the world.

Copyright Owner

Hans Brase

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