Degree Type
Creative Component
Semester of Graduation
Spring 2019
Department
Theses & dissertations (College of Business)
First Major Professor
Russell Laczniak
Degree(s)
Master of Science (MS)
Major(s)
Interdisciplinary Graduate Studies
Abstract
All organizations are unique in their individual goals and aspirations. However, often is the case that organizations within the same industry share perspectives and overarching themes regarding how they go about achieving their perspective goals. In my paper, I will be comparing two professional basketball organizations that from first glance have very little, if anything, in similar besides the fact that they are both professional basketball teams. Through my research and personal experiences, I aim to answer the question of whether or not two professional basketball organizations are more alike in their community engagement and involvement than we would assume based upon their differences in size, financials, and locations. I hope to show that while different in so many ways, the end goal of building a brand through community outreach is possible regardless of whether it is with a small town basketball organization in Germany or one of the biggest sports franchises in one of the biggest cities in the world.
Copyright Owner
Hans Brase
Copyright Year
2019
File Format
application/pdf
Recommended Citation
Brase, Hans, "Professional sports teams & the community: a comparative case study of two professional basketball teams" (2019). Creative Components. 144.
https://lib.dr.iastate.edu/creativecomponents/144
Included in
Business Administration, Management, and Operations Commons, Civic and Community Engagement Commons, Other Social and Behavioral Sciences Commons, Sports Studies Commons
