Degree Type

Creative Component

Semester of Graduation

Spring 2019

Department

Agronomy

First Major Professor

Haozhe Chen

Degree(s)

Master of Science (MS)

Major(s)

Seed Technology and Business

Abstract

This paper explores how marketing strategies of Connecticut River Valley tobacco evolved over the past three-hundred and seventy-eight years. Qualitative data collected via personal and phone interviews with tobacco growers who produce tobacco along a stretch of the Connecticut River between central Connecticut and northern Massachusetts. Data was also collected from publications, the United States Department of Agriculture, the worldwide web, and museums. Tobacco buyers were also interviewed, in the same manner as the growers, and their answers were also categorized. Although the techniques for growing crops throughout all of agriculture have changed during the period of 1640 until the present, there have been few changes with the New England tobacco crop. The growers two primary marketing strategies have always been: grow the highest quality crop possible and produce a type of tobacco that is desirable. The growers in the Connecticut River Valley had been progressive with the actual production of the tobacco crop for the first two-hundred and eighty years, but the past one hundred years appears to have stagnated to a point, especially in regards with how the crop is sold. Even with a steady decline in acres in the previous decades, the tobacco crop has played a significant role in the development of the communities of the region.

Copyright Owner

James Fitzpatrick

File Format

application/pdf

Included in

Business Commons

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