Degree Type
Creative Component
Semester of Graduation
Summer 2019
Department
Greenlee School of Journalism and Communication
First Major Professor
Tracy Lucht
Degree(s)
Master of Science (MS)
Major(s)
Journalism and Mass Communication
Copyright Owner
DePrez, Bradley
Copyright Year
2019
File Format
Recommended Citation
DePrez, Brad, "Building an Athletics Brand Through Integrated Marketing Communication: A White Paper of Best Practices" (2019). Creative Components. 305.
https://lib.dr.iastate.edu/creativecomponents/305
Included in
Graphic Communications Commons, Mass Communication Commons, Organizational Communication Commons, Public Relations and Advertising Commons, Social Media Commons
