Degree Type

Creative Component

Semester of Graduation

Spring 2020

Department

English

First Major Professor

Charles Kostelnick

Degree(s)

Master of Arts (MA)

Major(s)

Rhetoric Composition and Professional Communication

Abstract

In lieu of a traditional thesis, I have completed a creative component for my graduation requirement from the Rhetoric, Composition, and Professional Communication program. I have a strong interest in graphic design, and I believe my studies in rhetorical design lends itself well to the type of project I have completed. Since I am interested in going into a career that is oriented towards design and communication (instead of applying for teaching positions or Ph.D. programs), this creative component better suits my portfolio I will use when applying for jobs. For my creative component, I have created a visual identity program for Morning Bell Coffee Roasters, a local coffee shop in downtown Ames. In addition, I have created both print and electronic material for the Morning Bell, including a menu redesign, a redesign of their New Employee Handbook, a business card, a “thank you” card for shipped orders, and two website prototypes. This report documents my design experience, process, and assessment.

Copyright Owner

Boyd, Emily

File Format

PDF

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