Removing Styrofoam Packaging in the Food-Service Industry: Development of a Campaign Strategy and Materials

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2021-01-01
Authors
McComber, Madalyn
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Dr. Laura Witzling
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Greenlee School of Journalism and Communication
The Greenlee School of Journalism and Communication offers two majors: Advertising (instructing students in applied communication for work in business or industry), and Journalism and Mass Communication (instructing students in various aspects of news and information organizing, writing, editing, and presentation on various topics and in various platforms). The Department of Agricultural Journalism was formed in 1905 in the Division of Agriculture. In 1925 its name was changed to the Department of Technical Journalism. In 1969 its name changed to the Department of Journalism and Mass Communications; from 1969 to 1989 the department was directed by all four colleges, and in 1989 was placed under the direction of the College of Sciences and Humanities (later College of Liberal Arts and Sciences). In 1998 its name was changed to the Greenlee School of Journalism and Communication.
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Abstract

I examined the current climate in Ames to see if and how restaurants actively work to decrease the amount of single-use product waste they currently generate. To do this I conducted a focus group with restaurant managers in the community who could benefit from the use of these alternatives. After transcribing and analyzing focus group results, I created campaign materials including a website, logo, infographic, etc., to be shared with local restaurants to provide them with the resources and knowledge they need to transition towards eco-friendly and sustainable packaging solutions. The primary goal of this work is to help these restaurants decrease the amount of single-use Styrofoam they use and begin using alternative packaging products and methods instead.

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Fri Jan 01 00:00:00 UTC 2021