Semester of Graduation
Greenlee School of Journalism and Communication
First Major Professor
Dr. Laura Witzling
Master of Science (MS)
Journalism and Mass Communication
I examined the current climate in Ames to see if and how restaurants actively work to decrease the amount of single-use product waste they currently generate. To do this I conducted a focus group with restaurant managers in the community who could benefit from the use of these alternatives. After transcribing and analyzing focus group results, I created campaign materials including a website, logo, infographic, etc., to be shared with local restaurants to provide them with the resources and knowledge they need to transition towards eco-friendly and sustainable packaging solutions. The primary goal of this work is to help these restaurants decrease the amount of single-use Styrofoam they use and begin using alternative packaging products and methods instead.
Embargo Period (admin only)
McComber, Madalyn, "Removing Styrofoam Packaging in the Food-Service Industry: Development of a Campaign Strategy and Materials" (2021). Creative Components. 770.