Degree Type

Creative Component

Semester of Graduation

Fall 2021

Department

Greenlee School of Journalism and Communication

First Major Professor

Dr. Laura Witzling

Degree(s)

Master of Science (MS)

Major(s)

Journalism and Mass Communication

Abstract

I examined the current climate in Ames to see if and how restaurants actively work to decrease the amount of single-use product waste they currently generate. To do this I conducted a focus group with restaurant managers in the community who could benefit from the use of these alternatives. After transcribing and analyzing focus group results, I created campaign materials including a website, logo, infographic, etc., to be shared with local restaurants to provide them with the resources and knowledge they need to transition towards eco-friendly and sustainable packaging solutions. The primary goal of this work is to help these restaurants decrease the amount of single-use Styrofoam they use and begin using alternative packaging products and methods instead.

Copyright Owner

McComber, Madalyn

File Format

PDF

Embargo Period (admin only)

4-20-2021

1

Included in

Communication Commons

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