Social Media Marketing Plan for A New Fashion Business Targeting Women University Professors
Date
2021-01-01
Authors
Dong, Huanjiao
Major Professor
Gang Han
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Greenlee School of Journalism and Communication
The Greenlee School of Journalism and Communication offers two majors: Advertising (instructing students in applied communication for work in business or industry), and Journalism and Mass Communication (instructing students in various aspects of news and information organizing, writing, editing, and presentation on various topics and in various platforms). The Department of Agricultural Journalism was formed in 1905 in the Division of Agriculture. In 1925 its name was changed to the Department of Technical Journalism. In 1969 its name changed to the Department of Journalism and Mass Communications; from 1969 to 1989 the department was directed by all four colleges, and in 1989 was placed under the direction of the College of Sciences and Humanities (later College of Liberal Arts and Sciences). In 1998 its name was changed to the Greenlee School of Journalism and Communication.
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Greenlee School of Journalism and Communication
Abstract
The primary objective of this creative component is to investigate the factors that influence the purchasing habits of women university professors. According to the findings of the interviews, the second goal of this project is to create a social media marketing strategy that will be implemented. Results of this study will be helpful for understanding women university professors’ dress preferences in higher education institutions. This creative component project will also be helpful in creating marketing strategies for a new fashion company that will target women university professors in the future.
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Fri Jan 01 00:00:00 UTC 2021