Degree Type

Creative Component

Semester of Graduation

Summer 2021

Department

Greenlee School of Journalism and Communication

First Major Professor

Gang Han

Degree(s)

Master of Science (MS)

Major(s)

Journalism and Mass Communication

Abstract

The primary objective of this creative component is to investigate the factors that influence the purchasing habits of women university professors. According to the findings of the interviews, the second goal of this project is to create a social media marketing strategy that will be implemented. Results of this study will be helpful for understanding women university professors’ dress preferences in higher education institutions. This creative component project will also be helpful in creating marketing strategies for a new fashion company that will target women university professors in the future.

Copyright Owner

Dong, Huanjiao

Creative Commons License

Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.

File Format

Word

Embargo Period (admin only)

7-22-2021

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