Semester of Graduation
Greenlee School of Journalism and Communication
First Major Professor
Master of Science (MS)
Journalism and Mass Communication
The primary objective of this creative component is to investigate the factors that influence the purchasing habits of women university professors. According to the findings of the interviews, the second goal of this project is to create a social media marketing strategy that will be implemented. Results of this study will be helpful for understanding women university professors’ dress preferences in higher education institutions. This creative component project will also be helpful in creating marketing strategies for a new fashion company that will target women university professors in the future.
Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.
Embargo Period (admin only)
Dong, Huanjiao, "Social Media Marketing Plan for A New Fashion Business Targeting Women University Professors" (2021). Creative Components. 843.