Degree Type

Creative Component

Semester of Graduation

Summer 2021

Department

Economics

First Major Professor

John Crespi

Second Major Professor

Katie Harris-Lagoudakis

Degree(s)

Master of Science (MS)

Major(s)

Agricultural Economics

Abstract

This creative component uses a natural experiment to estimate the causal effect of reduced generic almond advertising using the walnut industry as a control. After facing a legal battle, the Almond Board of California was ordered by a court to reduce their advertising for the 1994/95-1996/97 growing season. The results showed that the reduction in almond advertising had little to no effect on almond price and total industry revenue.

Copyright Owner

Gerdts, Aaron

File Format

PDF

Embargo Period (admin only)

7-15-2021

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