Novartis Seeds and Zeneca Ag Products have announced that they will be marketing ProShield™ technology with Force® ST insecticide as the "first seed-delivered corn rootworm control." The announcement states that this "innovation will help farmers conveniently control corn rootworms and other soil insects." ProShield™ is a patented seed-coating system that applies the insecticide directly to the seed and Force® ST was approved by the Environmental Protection Agency for commercial seed treatment of field corn, popcorn, and sweet corn. Novartis anticipates selling NK® brand hybrids with Force ST on the seed for the 2000 growing season.