Datum: student journal of architecture

Article Title

Bad Language


Being present in a design community, this word tends to be one of the many buzzwords that we are over-saturated with, in both the academic and professional world. Through the repetition of this and many other words, one notices that the word has been reduced to sounds, and therefore has lost its meaning. The effect is known as Semantic Satiation, first coined by psychologist Leon Jakobovits James in the 1960’s. Beyond a psychological theory, this idea hints at a far more serious issue plaguing the field of architecture. Those involved fall into the trap of using buzzwords. These words pollute our vocabulary due to their repetition, causing a total abstraction, divorcing themselves of meaning.

Included in

Architecture Commons



To view the content in your browser, please download Adobe Reader or, alternately,
you may Download the file to your hard drive.

NOTE: The latest versions of Adobe Reader do not support viewing PDF files within Firefox on Mac OS and if you are using a modern (Intel) Mac, there is no official plugin for viewing PDF files within the browser window.