Campus Units

Economics

Document Type

Presentation

Conference

American Agricultural Economics Association Annual Meeting

Publication Version

Submitted Manuscript

Publication Date

2005

Conference Title

American Agricultural Economics Association Annual Meeting

Conference Date

July 24-27, 2005

City

Providence, Rhode Island

Abstract

This paper models consumer food choices with respect to different margarine and spread brands that include a new healthy brand. The results show that the older and smaller size households with higher income and higher education are more likely to purchase the healthy brand. An Almost Ideal Demand System for six brands was estimated and the coefficients were used to calculate price and brand expenditure elasticities in order to examine the responsiveness of the consumers to economic variables.

Comments

This is a presentation from the American Agricultural Economics Association Annual Meeting, Providence, Rhode Island, July 24-27, 2005.

Rights

Copyright 2005 by Sonya Kostova Huffman, Ariun Ishdorj and Helen H. Jensen. All rights reserved. Readers may make verbatim copies of this document for noncommercial purposes by any means, provided that this copyright notice appears on all such copies.

Copyright Owner

The Authors

Language

en

File Format

application/pdf

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