Title
Quality certification by geographical indications, trademarks and firm reputation
Campus Units
Economics
Document Type
Article
Publication Version
Submitted Manuscript
Publication Date
2012
Journal or Book Title
European Review of Agricultural Economics
Volume
39
Issue
4
First Page or Article ID Number
539
Last Page
566
DOI
10.1093/erae/jbr053
Abstract
We develop a reputation model to study the concurrent use of trademarks and certification for food products with a geographical indication (GI). The model extends Shapiro's (1983) approach to modelling reputation to a situation in which two technologies for the production of quality are available, one of which is available only in the GI region. In this setting, trademarks capture firm-specific reputations, whereas GI certification captures a notion of collective reputation. The model shows that GI certification improves the ability of reputation to operate as a mechanism for assuring quality linked to some inherent attributes of a particular production area.
JEL Classification
D23, D82, L14, L15, Q01
Recommended Citation
Menapace, Luisa and Moschini, Giancarlo, "Quality certification by geographical indications, trademarks and firm reputation" (2012). Economics Publications. 175.
https://lib.dr.iastate.edu/econ_las_pubs/175
Comments
This is a working paper of an article from European Review of Agricultural Economics 39 (2012): 539, doi: 10.1093/erae/jbr053.