Campus Units
Economics, Center for Agricultural and Rural Development
Document Type
Article
Publication Version
Published Version
Publication Date
4-2009
Journal or Book Title
Journal of Agricultural and Applied Economics
Volume
41
Issue
1
First Page or Article ID Number
29
Last Page
46
DOI
10.1017/S1074070800002534
Abstract
The appearance of organic produce is often less than perfect because of limited methods of avoiding plant diseases. We combine hypothetical and real auction mechanisms to investigate how cosmetic damage affects Consumers' willingness to pay for apples. We find that 75% of the participants are willing to pay more for organic than for conventional apples given identical appearance. However, at the first sight of any imperfection in the appearance of the organic apples, this segment is significantly reduced. Furthermore, the cosmetic damage has a larger impact on the willingness to pay for organic apples than for conventional apples.
JEL Classification
D12, Q13
Copyright Owner
Southern Agricultural Economic Association
Copyright Date
2009
Language
en
File Format
application/pdf
Recommended Citation
Yue, Chengyan; Alfnes, Frode; and Jensen, Helen H., "Discounting Spotted Apples: Investigating Consumers' Willingness to Accept Cosmetic Damage in an Organic Product" (2009). Economics Publications. 244.
https://lib.dr.iastate.edu/econ_las_pubs/244
Included in
Agricultural and Resource Economics Commons, Agricultural Economics Commons, Behavioral Economics Commons
Comments
This is an article from Journal of Agricultural and Applied Economics 41 (2009): 29, doi: 10.1017/S1074070800002534. Posted with permission.