Journal or Book Title
Journal of Economic Behavior & Organization
First Page or Article ID Number
New food products using genetically modified crops appeared in U.S. supermarkets starting in 1996, and consumers’ perceived some risks. This paper examines the role of consumers prior beliefs about genetic modification and of diverse, new information on their willingness to pay for foods that might be genetically modified. We use data from economics experiments and show that participants who had informed prior beliefs discounted GM-labeled food products more highly than those who had uninformed prior beliefs. Uninformed participants were especially susceptible to information from interested and third parties. In contrast, informed participants were generally not affected significantly by new information.
C91, D12, D82
Works produced by employees of the U.S. Government as part of their official duties are not copyrighted within the U.S. The content of this document is not copyrighted.
Huffman, Wallace E.; Rousu, Matthew; Shogren, Jason F.; and Tegene, Abebayehu, "The effects of prior beliefs and learning on consumers’ acceptance of genetically modified foods" (2007). Economics Publications. 361.