Journal or Book Title
Journal of Food Distribution Research
First Page or Article ID Number
Controlled experimental auctions can be used to elicit preferences for food products. We describe results from two series of experiments in which subjects revealed their willingness-to-pay for safer food. In one series, the risk reduction technology was not specified; in the other, it was identified as food irradiation. The results provide some evidence on the acceptability of food irradiation as a risk reduction technology.
Food Distribution Research Society, Inc.
Fox, John A.; Hayes, Dermot J.; Shogren, Jason F.; and Kliebenstein, James B., "Experimental Methods in Consumer Preference Studies" (1996). Economics Publications. 8.