Working Paper Number
WP #02015, December 2002
To be effective, groups that disseminate information need trust. When different groups provide conflicting information on a new product or process like genetically modified (GM) foods, we hypothesize that consumers place different levels of trust in the sources and trust is related to their income, personal and social capital, and prior beliefs. A random sample of adults was asked to state their preferences for sources they would trust to provide verifiable (i.e., objective) information on genetic modification. Their responses were grouped into six categories, and a multinominal logit model used to explain relative trust in information sources. Relative trust in shown to be related to a participant’s schooling, age, prior beliefs, and religious upbringing.
Published in American Journal of Agricultural Economics, Vol. 86 no. 5 (2004): 1222-1229.
D82, L15, Z13
Huffman, Wallace; Rousu, Matthew; Shogren, Jason; and Tegene, Abebayehu, "Who Do Consumers Trust for Information: The Case of Genetically Modified Foods?" (2002). Economics Working Papers (2002–2016). 238.