Campus Units

Education, School of

Document Type

Article

Publication Version

Accepted Manuscript

Publication Date

10-1-2019

Journal or Book Title

The Internet and Higher Education

Volume

43

First Page

100691

DOI

10.1016/j.iheduc.2019.100691

Abstract

Descriptive norm and opinion leader nudges were tested using a randomized control trial.

Opinion leader nudges have more impact than normative nudges, albeit marginally.

Students with low levels of grade importance responded positively to multiple nudges.

The same group of students who received multiple nudges also ended the course with higher grades.

Comments

This accepted article is published as Brown, M., Schlitz, J., Derry, H., Holman, C. (2019). Implementing online personalized social comparison nudging in a web-enabled coaching system. Internet and Higher Education. 43; 100691. Doi: 10.1016/j.iheduc.2019.100691. Posted with permission.

Copyright Owner

Elsevier

Language

en

File Format

application/pdf

Published Version

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