Education, School of
Journal or Book Title
The Internet and Higher Education
Descriptive norm and opinion leader nudges were tested using a randomized control trial.
Opinion leader nudges have more impact than normative nudges, albeit marginally.
Students with low levels of grade importance responded positively to multiple nudges.
The same group of students who received multiple nudges also ended the course with higher grades.
Brown, Michael G.; Schiltz, James J.; Derry, Holly; and Holman, Caitlin, "Implementing online personalized social comparison nudges in a web-enabled coaching system" (2019). Education Publications. 143.