Education, School of
Journal or Book Title
Effective strategic enrollment management (SEM) requires a “data rich environment” (Bontrager 2004)—a significant amount of data, intentional efforts to analyze the data and processes through which the results of the analysis can be implemented. In other words, successful SEM involves research. Although few would disagree that research is a necessary component of SEM, institutions may struggle with finding or aligning their resources (time, money and personnel) to adequately fulfill their research needs.
American Association of Collegiate Registrars and Admissions Officers
Wohlgemuth, Darin; Gansemer-Topf, Ann M.; Compton, Jonathan I.; Forbes, Gregory R.; and Sullivan, Julia, "The Enrollment Research Team: An Example of Collaborative Strategic Enrollment Management Research" (2009). Education Publications. 34.