Campus Units

Education, School of

Document Type

Article

Publication Version

Published Version

Publication Date

4-2009

Journal or Book Title

SEM Source

Abstract

Effective strategic enrollment management (SEM) requires a “data rich environment” (Bontrager 2004)—a significant amount of data, intentional efforts to analyze the data and processes through which the results of the analysis can be implemented. In other words, successful SEM involves research. Although few would disagree that research is a necessary component of SEM, institutions may struggle with finding or aligning their resources (time, money and personnel) to adequately fulfill their research needs.

Comments

This article is from SEM Source; April 2009; Posted with permission.

Copyright Owner

American Association of Collegiate Registrars and Admissions Officers

Language

en

File Format

application/pdf

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