Document Type

Article

Publication Date

9-2011

Journal or Book Title

The Qualitative Report

Volume

16

Issue

5

First Page

1380

Last Page

1388

Abstract

Facilitating successful focus groups requires both science and art. One element that can fully challenge focus group facilitators includes how to handle the unfocused focus group. This article describes “unfocus” and the benefits and disadvantages of unfocus in focus groups. Lessons learned from and approaches taken on this journey are shared to enhance focus group facilitation best practices.

Comments

This article is from The Qualitative Report. 16(5) 2011:1380-1388. Posted with permission.

Copyright Owner

Nova Southeastern University

Language

en

File Format

application/pdf

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