We surveyed the perspectives of farmers, crop professionals, and Extension agents and found that they have positive perspectives concerning multifunctional agriculture, including a positive effect of a nearby prairie to cropland productivity. The survey was conducted in central Iowa and included individuals predominantly from Iowa involved in commodity research and production. Our results are preliminary and provide a baseline for further research into the perspectives of change agents in the U.S. Corn Belt. They also provide insight into similarities among key links in the diffusion of innovation chain.