Two hundred and one college students from a large Midwest university were randomly assigned to attend an outreach program, an alternative outreach program, or a no-treatment control group. The outreach program was based on Ajzen and Fishbein's (1980) Theory of Reasoned Action and was designed to help reduce the stigma associated with seeking help and increase students' attitudes toward and intentions to seek counseling. The program included interventions to increase participants' positive attitudes toward counseling, perceived benefits of counseling, and implement interventions to decrease perceived public stigma and self-stigma. Only the theoretically-derived outreach program was found to be effective in increasing participants' anticipated benefits about counseling and in decreasing their perceived public stigma associated with seeking counseling. Both the theoretically-derived outreach program and the alternative program were effective in increasing participants' positive attitudes toward counseling and decrease their self-stigma associated with counseling immediately after the program.