Language is an integral part of the Latino/a community. For Latinos/as, language is a symbolic marker of ethnic authenticity; however, no higher education research exists describing the ethnic identity development of non-Spanish speaking Latinos/as. The purpose of this phenomenological study was to understand how non-speaking Spanish Latinos/as understood their status within the Latino/a community and the larger campus community. Utilizing Torres's (1999, 2003) work on ethnic identity development to situate participants' ethnic identity development, three themes emerged as descriptive of student's lived experiences: (a) It is a Midwest thing; (b) I am not that type of Hispanic; and (c) family. Implications for student affairs professional are discussed. In addition, recommendations for future research are explored.