One purpose of the 4-H program is to create a long-term educational experience in which young people want to continue to be involved from year to year. Previous research has focused on retention within the 4-H program, but this study looked at 4-H participation from a new perspective--persistence. The purpose of this study was to explore the demographic characteristics that predict persistence among intermediate 4-H members in Iowa. The study used 4-H membership data from the 2009-2010 and 2010-2011 membership years. There was a high percentage of persistence for these members from 2009-2010 to 2010-2011, and a high percentage of the persisted members came from rural communities under 10,000 in population or a farm. These findings indicate a need to expand the Iowa 4-H program and reach more youth in urban communities across the state.