A comparative analysis on relationship maintenance strategies between official state tourism Websites and online travel agencies' Websites in the U.S.
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2011-01-01
Authors
Zhu, Lei
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Gang Han
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Greenlee School of Journalism and Communication
The Greenlee School of Journalism and Communication offers two majors: Advertising (instructing students in applied communication for work in business or industry), and Journalism and Mass Communication (instructing students in various aspects of news and information organizing, writing, editing, and presentation on various topics and in various platforms). The Department of Agricultural Journalism was formed in 1905 in the Division of Agriculture. In 1925 its name was changed to the Department of Technical Journalism. In 1969 its name changed to the Department of Journalism and Mass Communications; from 1969 to 1989 the department was directed by all four colleges, and in 1989 was placed under the direction of the College of Sciences and Humanities (later College of Liberal Arts and Sciences). In 1998 its name was changed to the Greenlee School of Journalism and Communication.
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Greenlee School of Journalism and Communication
Abstract
This study investigates the application of relationship maintenance strategies in official state tourism Websites and online travel agencies Websites in the U. S. The content analysis of their Websites reveals that both of the two kinds of Websites are at low level on the application of RMS. Among six strategies, access strategy was enacted best and sharing of task strategy was enacted worst. The result presents that there are significant differences between the two kinds of Websites on executing positivity, openness/disclosure, and assurance strategies. Possible explanations and implications of the differences in RMS application between official state tourism Websites and online travel agencies Websites are discussed.
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Sat Jan 01 00:00:00 UTC 2011