Degree Type
Thesis
Date of Award
2009
Degree Name
Master of Fine Arts
Department
Art and Design
First Advisor
Lisa Fontaine
Abstract
This study examines the competing needs of business owners and urban districts in communicating their respective graphic identities to potential customers through retail signage, and explores how the implementation of design guidelines and design regulations can impact which identity is emphasized. Graphic identity is the means by which we recognize businesses or districts. This study examines existing design guidelines in search of an effective balance between uniformity and variety in urban retail signage systems that allow both the district and the business owner to communicate their message through graphic identity.
This issue should be of interest to those who prepare urban design guidelines and to anyone engaged in the design or redesign of urban retail signage.
Copyright Owner
Nanhee Kim
Copyright Date
2009
Language
en
Date Available
2012-04-30
File Format
application/pdf
File Size
178 pages
Recommended Citation
Kim, Nanhee, "Guidelines, identity and competing needs: The effect of signage design guidelines on uniformity and variety in urban retail business districts" (2009). Graduate Theses and Dissertations. 10833.
https://lib.dr.iastate.edu/etd/10833
